Value creation:

  • There’s a process in value creation: TLDR, Identify the problem, Sell the solution
    • Identify problem
    • Educate people of said problem
    • Market and offer your solution to them. Communicate to people that they need your solution and your solution is the best.
  • Value creation is rooted in human needs:
    • If a problem you’ve identified is here, then you can definitely make some money selling the solution.
    • Once you’ve identified which need your business addresses, you gotta make that need the center of your marketing. Gotta hammer it.

My own thoughts:

  • I think the lowest that I can go on the needs chart is probably Safety Needs: Resources (For business). Like business to business type deal. Therefore I should prolly think of good, highly profitable b2b businesses.

Video reference: